Content-driven website foundation for a consulting business
Combining a stronger app structure with Sanity-backed content operations from the start.
Client context
A founder-led advisory business needed a cleaner website structure to support services, proof, and future publishing.
Engagement snapshot
Published
2026
Client
Consulting business
Industry
Advisory
Tools
Challenge
Why the original website model was limiting growth.
The business needed a website that could publish services, proof, and educational content without repeatedly reworking the layout and data model.
Friction points
- Publishing proof without redesigning templates
- Evolving service messaging over time
- Adding editorial content without breaking the structure
Solution
How the foundation was rebuilt.
Effizien established a routed Next.js foundation, embedded Sanity Studio, and created reusable content patterns that let the site expand in a structured way.
How the engagement was delivered.
Case studies are more useful when the path from problem to result is visible.
Define the content model
Clarify the core document types and reusable content patterns needed for growth.
Build the application foundation
Implement a reusable route, template, and design-token structure.
Embed editorial workflows
Connect the CMS so key content can evolve without changing presentation code.
What the new foundation made possible.
The case-study system now supports both metrics and narrative proof without changing the page architecture.
7
Core content types modeled
1
Reusable design foundation
More context on the work.
This content type is intentionally built to support both short and detailed case studies. A concise version can be published quickly, while stronger proof can be layered in later.
“The new site foundation finally connected our services, proof, and content in a way the business can keep building on.”
Consulting practice founder
Services connected to this engagement.
Linking case studies and services keeps proof reusable across the site.
Service
Website strategy and implementation
Create content-driven websites with better structure, clearer positioning, and stronger technical foundations.